Which months
A report covers one calendar month in UTC. The month must be closed: the current month never appears, so a partial month never looks like a full one. The Month control in the toolbar offers every closed month with at least one analyzed answer, the last one first. Its foot states the day the next report is ready. A first month can be partial. Its coverage line then states the day the measurement started. Before the first month closes, the page shows a sample. The sample is a fictional brand with synthetic figures, and it names no date.What the report shows
- Header. The organization’s logo and name, the brand, its domain, the month and the market.
- Summary. Whether the answers name this brand more often than its competitors this month. It states the brand’s place in Share of Voice, then its visibility and the change against the month before.
- Note. The organization’s own text for the month.
- Coverage. The measured days, the analyzed answers, the prompts and the platforms, and the date of the read. It states how many prompts name this brand, because no figure counts them.
- Tiles. Visibility, Share of Voice, sentiment and position, each with its change against the month before.
- Daily visibility. This brand and its most visible competitors, day by day.
- Competitors. Every monitored brand this month. With a comparison, a change column follows each figure.
- Actions. The month’s Actions, across all markets. It counts the Actions that joined the weekly list in the month. It also counts those marked done in the month, and those that went live in it. The section lists the Actions that moved, with their dates. Below them sits the weekly list that started on the Monday before the read. Each Action on it shows its own answers of the report month and its platforms. Most Actions count losing answers, and a store or a product counts the answers that its row names. One answer can sit behind several Actions, so the counts overlap. The definitions at the foot say what a losing answer and a live Action are. An Action that the month’s answers do not support stays out, and so does an unclassified one, which names no step. The report reads the Actions live, so a later move changes it. The counts of answers stay the same whenever the report prints.
- Products. It shows only when the month had answers with product cards. Each brand’s share of those answers, its change and its first cards, then the top products and the top stores. See AI Shopping.
- Platforms. How often each platform names this brand: its answers that name the brand, out of its analyzed answers. A platform with no answer this month says “Not measured this month”, never 0%.
- Sources. The domains the answers cite most, and whether this brand’s own site is among them, with its rank.
- Definitions. The four definitions, so a client reads the figures as the dashboard means them. When the report shows Products, the foot also defines a shopping answer, card share, first card and “Other brands”.
Scope
The report counts what the dashboard counts, without its filters. Branded prompts stay out. When the month had more than one market, a Market control shows in the toolbar, and the header states the market. Otherwise the header reads “All markets”.The change against the month before
A tile shows a change only when the month before holds enough measured days. Otherwise the coverage line says that the report shows no change. With a market picked, the days of that market count. The change of a share is in percentage points. For sentiment, it is the change of the positive share. The change of position is in places, and a fall is an improvement.The page reads the figures when it opens
The report stores nothing but the note. The report reads the stored answers each time it opens, with the competitors tracked that day. A competitor added later changes the figures of an old month. The coverage line states the date of the read, and a PDF keeps the figures of the day somebody printed it.Branding and the note
- The name and the logo belong to the organization, so every colleague prints the same header. An admin sets them on the report page or under Settings, Organization. A member sees them and cannot change them.
- The name is the organization’s name until an admin sets another one. An empty name prints the organization’s name again.
- The logo is a PNG, JPEG or WebP file. Until an admin adds a logo, the header shows the FullReach AI wordmark. After that, the report shows no FullReach AI mark.
- The choice of sections belongs to the project, and the server stores it. Only an admin changes it. A member sees it and cannot change it. The Monthly report mail and the report link leave out the same sections.
- The note is one text per project and month. Every member of the organization can write it, and every member sees it. The page states who saved it last.
Printing
Save as PDF, in the toolbar, opens the browser’s print dialog. Choose “Save as PDF” as the printer. In Chrome and Edge the page prints on A4 with no web address in the margin. Firefox and Safari follow their own print settings, so switch off their headers and footers there.Sharing the report
Share, in the toolbar, holds two ways:- Copy a link for your team copies a link to this month’s report. It opens for members of the organization only.
- Save as PDF to send opens the print dialog.
Deliveries
The Deliveries card lists the three reports that FullReach AI mails about the open project. Each report has a switch and a list of recipients.- The switch turns one report on or off for the project. Only an admin changes it. The Weekly digest and the Alerts start on. The Monthly report starts off, so it mails nobody until an admin turns it on.
- The list starts as every member who joined the organization. A colleague who has not accepted an invitation is not on it.
- A member who turned mail off for the own account stays on the list, marked “muted, not mailed”. See Turning mail off.
- A member can take the own address off one report, and put it back. Only an admin removes another address.
- The Monthly report mail goes only when the closed month holds analyzed answers.
- The day under each report is the next day its mail goes. A digest that did not go on its Monday goes with the next morning’s mail. The card then reads “Last week’s goes on” with that day. The Monthly report does the same when it did not go on the 1st, as “Last month’s goes on”.
Recipients outside the team
An admin can add an address outside the organization, such as a client’s. The list marks it “outside the team”.- Only an organization that pays adds such an address. During the trial, the card refuses it, and the mail goes to no such address.
- The add sends nothing. The next scheduled mail is the first one, and it names the admin who added the address.
- A report mails at most 10 addresses outside the team. An organization adds at most 20 such addresses in one day. The foot of the card states the first limit, and a refusal states which limit applies.
- An address at a disposable mail domain is refused.
- Letter case, a plus-tag and quotation marks around the name make no second address:
Name+tag@example.comisname@example.com. For a Gmail address, a dot in the name and the domaingooglemail.commake none either:n.ame@googlemail.comisname@gmail.com. The limits, the list and the unsubscribe all count it as one. The mail goes to the address as the admin typed it. - Each mail to such an address carries an Unsubscribe link. The link stops every mailed report that an admin added that address to, in every organization. It does not stop the reports that the address gets as a member of an organization. After that, an admin can add the address to a report again only when it is a member of the admin’s organization. The page of the link offers Undo, keep sending reports, and the link of any earlier report opens that page too. The address leaves the lists of the organization whose mail the reader stopped. The list of another organization does not show what the reader chose.
- When the person who added such an address leaves the organization, the address gets no more reports. An admin can add it again.
- An outside address that joins the organization is a member from then on. If that member leaves the organization, the address gets no report until an admin adds it again.
- An address that an admin removed from a report stays off that report after it joins the organization. The new member or an admin puts it back on the list.
- The Weekly digest and the Alerts for such an address carry the figures only. They link no page of the dashboard, because the reader has no sign-in.
- The sender name of the Monthly report mail is the report name, then “via FullReach AI”. It leaves out the characters
<,>,@,"and\, and it cuts a long name. - The note of the month is free text, and the Monthly report mail carries it to these addresses.
The report link
The Monthly report mail to an address outside the team carries a link to that month’s report. A member’s mail links the Reporting page instead.- The link opens the report with no sign-in. The page shows the report and one control, Save as PDF.
- The report covers all markets, under the organization’s name and logo, with the project’s choice of sections.
- The note shows without the address of the member who wrote it.
- One link opens one month of one project, and nothing else. The Actions section shows that month’s Actions, without the weekly list of the day.
- The page receives nothing of a section that the project leaves out. For example, with Competitors left out, it receives no competitor’s row, line or product, and no figure that only the Competitors table shows.
- The link stops when an admin removes the address from the list, and when the reader unsubscribes. An address that is added again gets a new link with the next mail. The old link stays closed.
- The link also stops when an admin sets the Monthly report switch to off. It stays closed after the switch is on again, and the next mail carries a new link.
- A link also stops 60 days after its mail. The page then says so, and the next monthly mail carries a new link.