The toolbar
The toolbar holds three controls, from left to right, and a chip for each filter that is set:
Market lists the project’s markets, and the paused ones marked “paused”. Tick one or more. A paused market keeps its answers in every figure with no market picked. With one market and none paused, it names that market. Add a market, at its foot, picks a country and the prompts that also run there. Every active prompt starts ticked, and each one counts once more on the plan.
Share, in the top bar, copies the address of the open page with its project. The address holds the market, the period and every filter that differs from its default. So a colleague of the organization who opens the link sees the same view. A reload keeps them too.
Some pages put their own controls in the toolbar. Where each filter applies names them.
The range
The range control shows the period, such as “Last 7 days”. Its menu holds two choices. The period is the last 7, 14, 30 or 90 days. Custom range takes a whole number of days from 1 to 90. The period ends on the newest day with analyzed answers, not on today. The foot of the menu states the first and the last day. Compare with sets the days that the period compares with:
A change is the figure of the period minus the figure of those days, in percentage points. With “Last month”, a period longer than one month overlaps the days that it compares with. A change shows only when the compared days hold an analyzed answer.
The range is no filter. Reset keeps it, and so does a switch to another project.
The filters
All filters opens one row per filter. Each filter but Branded takes several values: tick each one, and the menu stays open. A filter with several values keeps the answers that match any of them. Each filter that is set shows as a chip beside the control, such as “Platforms: ChatGPT, Gemini”. With three values or more, the chip states the count. A press on a chip opens its options, and its ✕ clears it.
Reset shows once a filter is set. It clears every filter that the open page offers, the market included. A filter that the open page does not offer belongs to another page, so Reset keeps it. A switch to another project clears every filter.
Branded prompts
A branded prompt is a prompt whose wording names this brand, by its name or one of its other spellings. The match is the same as in the answers. “Is Acme good for agencies?” is branded for a brand named Acme. An answer to a branded prompt names the brand because the question did. So every figure leaves branded prompts out by default. The branded filter shows them on their own, or together with the rest. A prompt filter on a branded prompt shows that prompt’s answers whatever the branded filter says. The prompt filter marks that prompt “branded”. Adding a spelling to this brand can make a prompt branded. The All Prompts page marks each branded prompt. Under the default, it says how many branded prompts the filter leaves out.The competitor filter
The competitor filter makes this brand and the picked competitors the whole market. It changes:- Share of Voice. The denominator counts these brands only. See Share of Voice.
- The brand lists. The Competitors page shows these brands. On the AI Shopping page, the brand shares, the rank and the product lists keep these brands’ cards. On the Fanouts tab, the brand marks and the “Brands in the fanouts” card keep these brands.
Where each filter applies
The whole Visibility tab reads the period, as Visibility says.