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The filter bar sits above every page that reads the collected answers. A filter narrows the answers that a page counts. It never changes what FullReach AI collects.

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The filters

Reset clears every filter and sets the period back to the last 7 days. A switch to another project clears every filter but the period.

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Branded prompts

A branded prompt is a prompt whose wording names this brand, by its name or one of its other spellings. The match is the same as in the answers. “Is Acme good for agencies?” is branded for a brand named Acme. An answer to a branded prompt names the brand because the question did. So every figure leaves branded prompts out by default. The branded filter shows them on their own, or together with the rest. A prompt filter on a branded prompt shows that prompt’s answers whatever the branded filter says. Adding a spelling to this brand can make a prompt branded. The Prompts page marks each branded prompt.

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The competitor filter

The competitor filter makes this brand and one rival the whole market. It changes:
  • Share of voice. The denominator counts the two brands only. See Share of voice.
  • The brand lists. The Overview and the Competitors page show the two brands. On the Products page, the brand shares, the rank and the product lists keep the two brands’ cards. On the Searches page, the brand marks and the “Brands in the searches” panel keep the two brands.
It does not change which answers a page counts. Visibility, sentiment, recommendation, the Prompts page, the Sources page and Own Pages stay the same.

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Where each filter applies

The Overview tiles always read the last 7 days, whatever the period, as Visibility says. The trend chart and the breakdown read the whole period.