Skip to main content
This brand’s mentions divided by the mentions of all monitored brands. A brand counts at most once per answer, however often it is repeated.

​
How it is counted

  • The answers are the same analysed successful answers Visibility counts. Failed and not-shown ones count nowhere.
  • A mention here is one brand named in one answer, however often the answer repeats the name. Every monitored brand’s mentions are summed, so one answer that names three monitored brands adds three to the denominator.
  • Only monitored brands count. A brand the analysis detects in the answers but nobody adds as a competitor changes nothing until it is monitored. The same holds for a competitor that is no longer monitored.
  • With the competitor filter on, the pair is the whole market, so the share is read head to head.

​
Scope and window

Share of voice uses the same scope and window as Visibility. The period ends on the newest day with analysed answers. The comparison is the window of the same length before it.

​
Where it appears

Visibility

The share of analysed answers that name this brand.

Sentiment

How each mention is classified.

Recommendation

Whether an answer recommends this brand.