How it is counted
- The answers are the same analyzed successful answers that Visibility counts. Failed and not-shown answers count nowhere.
- A mention is one brand named in one answer, however often the answer repeats the name. The sum adds the mentions of every monitored brand, this brand included. So one answer that names three monitored brands adds three to the denominator.
- Only monitored brands count. A brand that the analysis detects in the answers changes nothing until somebody monitors it. A competitor that nobody monitors any more changes nothing either.
- When no answer in the scope names a monitored brand, there is no share to take. Under the competitor filter, the same holds for the picked brands. Share of Voice then shows ”—”, never 0%.
An example
The project monitors this brand and two competitors. In the window, 30 answers name this brand, 50 name competitor A and 20 name competitor B. Share of Voice is 30 / (30 + 50 + 20) = 30.0%. The three shares always total 100%.The competitor filter
With competitors picked, this brand and those competitors are the whole market. The denominator counts these brands only. With one competitor picked, the share reads head to head. In the example, against competitor A the share is 30 / (30 + 50) = 37.5%.What the tile says
- This brand’s place, such as “2nd of 5 brands”, ranks the monitored brands by Share of Voice. The count is the brands in the denominator, this brand included.
- “N of M answers name any of them”, in the tile’s (i), counts the answers that name at least one of those brands. A low share means two different things. When few answers name any brand, the question is one that nobody wins yet. When many answers name brands, the competitors win it.