The unit: an answer
An answer is what one platform returned to one prompt in one market on one day. Every metric is a count over answers, or over the brand mentions found inside them.The four headline numbers
Visibility
The share of analysed answers that name this brand.
Share of voice
This brand’s mentions against the mentions of every monitored brand.
Sentiment
How each mention of this brand is classified: positive, neutral or negative.
Recommendation
Whether an answer recommends this brand, mentions it, or advises against it.
Reference
Platforms
The AI platforms that FullReach AI collects answers from, and the slug each one carries.
Plan limits
What each tier may run, and the caps every organization shares.
MCP tools
Every tool the MCP server offers to an AI assistant, with what it takes.
MCP prompts
The ready-made analyses the server offers as slash commands.