Which platforms report them
The Platforms page marks the platforms that report their product cards. The page counts the answers of each such platform that showed a card in the period, and it names those platforms.What the page shows first
- The tiles. See The tiles.
- Products on the cards: the product list, with Brands in the cards beside it. The brand card shows every brand’s share, change and first cards.
- Where this brand loses: the prompts with at least one lost answer. A lost answer is a shopping answer that showed no card of this brand. The title spells the brand’s name. Each row counts those answers and names the product that took the first card there most often. The prompt links to its answers on the All Answers page. Read the lost answers opens the answers that showed no card of this brand. The count in the card’s head holds every wording of a prompt, and a row holds the present wording. A lost answer to an earlier wording, or to a prompt that no longer runs, has no row. The card then counts those answers in a line under the rows, and All Answers lists them. Under a competitor filter, a row also needs a card of that competitor. The line then counts the answers without a row and names no cause.
- Stores: the stores the cards send a buyer to, each with its share of every offer.
The tiles
The product list
Show picks the view:- The view with this brand’s name lists this brand’s products the cards showed. With a catalog, it lists the catalog’s products the cards showed.
- Every brand lists the products of every brand.
- Not shown lists the catalog’s products that no card showed. It needs a catalog.
A click on a column head sorts the list. Find a product searches the product names and the brand names of the view. Export CSV saves the list in view. For Every brand, the file holds up to 10,000 lines, most shown first. When a file stops there, a note beside the button says so.
Prompts that show products
Cards appear for questions that name something to buy and ask which one to choose:- “What are the best running shoes for beginners?”
- “Best cordless stick vacuum under $300”
- “Where can I buy a Dyson V15 Detect in Germany?”
What the page counts
A shopping answer is an answer that showed at least one card. Every share on the page divides by the shopping answers, not by all answers.
A card belongs to a brand when its product name, or the query the assistant ran to find it, spells the brand as the answers do. A card that names no brand belongs to a monitored brand when that brand’s own website is the only monitored website among its stores. The brand card also names the brands the project does not monitor whose cards appear most, in gray. They are brands the answers named, placed by the query the assistant ran. The rest show under “Other brands”. These names are part of the Advanced tier. On another tier, the cards of every brand the project does not monitor show under “Other brands”.
One product can appear under slightly different names. The page merges names that differ only in size, color, a word such as “men’s” or “running shoes”, or a closing word such as “trail”. It keeps “Bambino” and “Bambino Plus” apart, because those are different products.
A row takes the product name the assistant looked up, or the card’s own name where the assistant names no lookup. It opens the prompts whose answers showed the product, and those answers, the newest first. The CSV holds the title a store lists the product under. The Every brand view lists the products shown most, and the Stores card the stores with the most offers. Each says how many there are in all.
The chart Card share per day shows each brand’s share of each day’s shopping answers. When the period holds fewer days of answers than it spans, a note under the chart says how many. The range control states the day the period ends: the newest day with analyzed answers.
Narrowing the page
- A brand. Click a competitor in Brands in the cards. The Every brand view and the Stores card show that brand’s cards only. A click on this brand opens its own view.
- A store. Click a store in the Stores card. The Every brand view shows the products that store offered.
- A prompt. Click a prompt under Details. The whole page reads that prompt’s answers.
Your catalog
A catalog is the list of products this brand sells. Import it under Settings, Project, Catalog:- A Shopify store. Type the store’s domain. We read its public product feed, and we read it again each day before the answers are collected. A read that fails, or finds less than half of the catalog, keeps the catalog, and the Catalog card says why.
- A file. CSV or TSV with a header row, a Google Merchant Center feed (TSV or XML), or Shopify’s product export. The browser reads the file and sends those columns only. “The columns we read” on the card lists the column names each field accepts, in any case. Only the title is required. A link that is not a web address is left out. The file must be UTF-8: in Excel, save it as “CSV UTF-8”. An import reads the first 2,000 rows with a title, and the card says when a file holds more. The card refuses a file that does not read whole, such as a broken XML feed, and the catalog stays as it is.
- The view with this brand’s name lists the catalog’s products the cards showed. The catalog’s price sits under the price the cards showed. A price gap in percent shows only when both prices are in one currency. An open product names the stores with the most offers of it. It also counts the offers from this brand’s own store, and how many of those were the first offer. Under the table, a list names this brand’s products on the cards that are not in the catalog, such as an older model. They count for the brand in the figures above. The Not shown view names the catalog’s products that no answer showed, grouped by kind, such as “trail running shoes”. A model names each product’s kind and reads whether a tracked prompt asks for that kind. A kind that no prompt asks about comes first, with a link to add a prompt. In both views, Export CSV saves the catalog’s products with both prices and their stores.
- A card counts for the brand the catalog names, whatever its title says. This holds when the catalog row names a brand. A brand that the project does not monitor shows in gray when it is among the brands that the answers name most, on the Advanced tier. Otherwise it shows under “Other brands”.
- Category narrows this brand’s view and the Not shown view, and their CSV. It hides the list of products not in the catalog. It leaves the brand shares, Where this brand loses, Every brand and the stores whole, because another brand’s card has no category.
- Join. Pick its catalog product beside a product in the list of products not in the catalog. For any other product, open it in the Every brand view and pick its catalog product there.
- Split. In this brand’s view, open the product and click Not this product beside the card. Undo puts the card back.
Filters
- Branded prompts leave every figure by default, on this page as on the others. The branded filter shows them. See Filters.
- The platform filter narrows the page to the platforms you pick. A platform that reports no product cards leaves the page empty.
- The competitor filter keeps the cards of this brand and that competitor. “Other brands” and the gray brands leave the panel, and the rank counts two brands. Every share still divides by all the shopping answers.