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A topic is what a prompt is about, in this brand’s own words: “Invoicing for freelancers”, “Switching from a spreadsheet”. A project holds its own list, and a prompt belongs to at most one topic. A prompt with none sits under “No topic”. A topic and a persona answer two different questions. The persona is who asks. The topic is what is asked.

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What a topic does

A topic groups prompts. The Visibility tab breaks visibility and answers down by topic, and its matrix and its leaders compare the brands per topic. The toolbar takes a topic filter. Filters says which pages apply it. The last row of the breakdown is the prompts with no topic. Its columns are the same as in the breakdown by persona. A topic is a label only. It is never sent to an assistant, so it changes nothing about how a prompt runs. Renaming a topic, or moving a prompt to another one, keeps every trend line: the prompt’s history moves with it.

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Where topics come from

The free check groups its prompts in topics, and each one becomes one of the project’s topics. The setup wizard of an added project proposes topics and writes prompts for each one you keep. Every topic you keep becomes one of the project’s topics, even with none of its prompts kept. The rail of the All Prompts page adds, renames and deletes them. When a deleted topic has prompts, the dialog asks where they go: to another topic, or to none. The topic rail lists each topic with its number of prompts and its visibility. A press on a topic narrows the prompt table to it. It does not set the toolbar’s Topics filter. The dialog of a topic also moves prompts into it. The All Prompts page shows each prompt’s topic and lets you change it. A new prompt can be added under a topic. Suggested prompts carry one too. A replacement for a prompt that has gone quiet keeps that prompt’s topic. For a page that answers cite beside competitors, the suggester files each question under one of this brand’s topics, or under none. A suggestion never creates a topic.