The answer at the top
The page asks whether the AI platforms know this brand when somebody asks about it by name. It answers yes when at least one answer in the period describes this brand. It names the quality they raise most and the main objection, and it counts the answers that describe a different company.The questions
FullReach AI asks two families of questions about each brand:- The cast is this brand and up to 5 monitored competitors. At setup, the cast takes the first competitors the project monitors. Edit cast on the page changes it. A brand taken out keeps its history, and the history returns when the brand comes back.
- The questions run once a week, on the weekday the project was created, in UTC.
- They run in one market, the market with the most active prompts, or Worldwide when the project has none. See Markets and languages.
- They run on the project’s platforms.
- They do not count against the plan’s prompts. The system writes them, and you cannot edit their wording.
Which answers count
An answer to “What is Acme known for?” can describe a different company with a similar name. Before an answer about this brand can count, a check compares it with this brand’s website and its Profile. The check gives one of four results:
The check runs for this brand only. For a rival, an answer that names the rival counts. It does not count when it names a site one letter or one domain ending away from the rival’s site.
When answers describe another company, a card says how many, which companies they name, and on which platforms. A name shows once 2 answers or more give it.
Qualities, objections and themes
A language model reads each answer that counts. It lists the qualities or the objections, each with a short label and a quote. The quote must be in the answer word for word, or the finding goes. The model reuses a label that already exists when one fits. A second check then drops any finding about a company with the same name in another industry. Labels that mean one thing group into a theme, such as “Ease of use” for “easy to use”, “simple interface” and “intuitive”. A project holds up to 12 themes for qualities and as many for objections. A label keeps its theme once it has one. A label with no theme yet counts as its own theme.The score
A theme’s score says how early and how often the answers raise it, from 0 to 100.- In each answer, the theme earns points at its first place in the list. The first place earns 100, and each place after it earns 10 fewer, down to zero. A theme raised twice in one answer counts once, at its earlier place.
- The score adds the points and divides by every answer that counts for that brand and family. An answer that never raises the theme adds nothing, but it still counts in the division.
An example
In one week, 10 answers to the quality questions count for this brand. “Ease of use” is the first quality in 4 of them and the third in 2 of them. The other 4 answers do not raise it.Changes, first seen and faded
- The change beside a score compares it with the period of the same length before it. It shows only when both periods hold perception answers. The questions run weekly, so a period of 7 days holds one run.
- First seen marks a theme that 2 answers or more raise in the period, and that no stored answer raised before. It is a fact about the stored answers, not about a change of mind on the platforms.
- Faded lists a theme that 2 answers or more raised in the previous period, and that none raises now.
The page
The page has two tabs. Market shows the qualities, and Objections shows the objections.- The full cast is a table of themes, one column per brand. Each cell holds the score and its change. A row opens the quotes behind it, and each quote opens its answer. A theme that sits on both tabs carries a mark that says so.
- Brand shape draws this brand’s strongest themes as a radar chart. It shows once this brand scores on enough themes, and it says how many. You can pick the themes and lay rivals over it. A brand at the centre of an axis is one that the answers rarely or never tie to that theme.
- Objections lists the objections per brand, each with its score and the number of answers that raised it. This brand’s objections are the ones to work on. A rival’s objections are sales material.