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The share of answers that name this brand. An answer is what one platform returned to one prompt in one market on one day. Failed answers do not count.

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How it is counted

  • Both numbers leave out a failure. A platform that blocked the request did not give an answer that omitted the brand. A Google search that showed no AI Overview counts as not shown, and both numbers leave it out the same way.
  • An answer counts after the analysis reads it. So the denominator is the analyzed successful answers.
  • A brand counts at most once per answer, however many times the answer repeats it.

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An example

In 7 days, a project’s prompts get 200 successful answers. The analysis reads 196 of them. 49 of those name this brand. Visibility is 49 / 196 = 25.0%. The 4 answers that the analysis did not read yet count nowhere.

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Scope

The filters set the scope: platform, market, persona, topic and prompt. Filters says which filter applies on which page. Prompts whose wording names this brand stay out by default. Such a question can only lift the brand’s own numbers. The branded filter adds them back. See Branded prompts. The competitor filter does not change visibility. It changes only Share of Voice.

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Window

Every window ends on the newest day that has analyzed answers in the scope, not on today. A paused project then reads as older data instead of a collapse. Every page reads the period that the range control picks, the cards of the Visibility tab included. The newest day can still change while its collection runs. An answer that failed is asked again later the same day. An answer whose analysis failed is analyzed again on the next pass.

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The change

The change beside a visibility figure is in percentage points. It compares the period with the days that Compare with picks. They are the days of the same length before the period, or the days of the same length one month earlier. Filters states both. The Visibility tab and the Competitors page read the same choice. The change shows only when both windows hold at least one analyzed day. Until then, the Visibility tile shows no change, and the trend chart states the date of the first comparison.

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Where it appears