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A citation is one page that one answer cites as a source. The Sources page counts the citations in the scope and groups them by domain. It shows who supplies the answers in this brand’s category.

The answer at the top

The page asks whether this brand’s website is among the sites that the answers cite. It answers yes when the site has at least one citation, with its rank. When the brand has no website on record, it says so.

Cited domains

A domain is a site’s registrable name: blog.example.co.uk and www.example.co.uk are both example.co.uk. The table lists the top 50 domains by citations. A domain opens its top 20 pages and the latest answers that cite it. Export CSV saves one line per page.

Your market’s own sites

Each monitored brand’s own website, this brand’s included, with its citations and its rank among every domain cited in the scope. The rank orders the domains by citations. A tie orders by name. A brand without a website shows “no website”. When losing answers cite a rival’s site often enough, the Actions page lists it as a Rival’s site Action.

In this scope

Citations by platform splits the citations per platform. Some platforms cite more than others, so read a domain’s share per platform too.

Filters

Every filter applies but the competitor filter, which does not change this page. See Filters.

Where it appears