The answer at the top
The page asks whether the AI answers name this brand whenever they name a rival. It answers yes when no answer of the last 28 days names a rival without this brand. Otherwise it counts those losing answers and the open Actions.How the worklist is built
The worklist is built again after each daily collection. It reads the analysed answers of the last 28 days. Branded prompts stay out, as on every page.- Losing answers. A losing answer names at least one monitored competitor and does not name this brand.
- Destinations. A destination is a website that losing answers cite, taken as one place to act. It is the site’s domain. A subreddit, a LinkedIn page and a YouTube channel each count as a destination of their own. This brand’s own site is never a destination.
- The gate. A destination joins the list when losing answers cite it on at least 50% of the project’s platforms. It also joins when they cite it on at least 25% of the days with answers, and on 2 days or more.
The kinds of Action
The evidence grade says how far the finding reaches. The methodology says what each grade rests on.
- A Crawler Action appears for each crawler that feeds a tracked platform and that this brand’s robots.txt blocks. That is a search crawler, or a crawler that reads a page when a person asks. Its answers are the losing answers on the platforms it feeds. Crawlability shows the rule.
- The kind of a destination comes from its host first. Forums, publishing platforms and known directories have fixed kinds. A domain that the project holds for a monitored competitor is a rival’s site. For any other domain, a language model reads the titles and paths of its cited pages and labels it. A reference work, such as an encyclopedia, gives no Action. It shows as context in other Actions’ evidence.
Openings
An Opening is an objection that the Perception answers raise against the monitored rivals. It needs at least 3 answers in the last 28 days. Only you know whether this brand does better there. So an Opening waits in Openings to confirm until you choose:- This brand does better here moves it to the list as an Action.
- Not for us dismisses it.
The order and the figures
The list puts Crawler Actions first. Destinations follow, most losing answers first. Confirmed Openings come last. The Open view shows the top 20, and Show all shows the rest. The sidebar badge counts the open Actions, up to the same number. Each row shows:- The losing answers it touches, and on how many platforms and days. An Opening shows perception answers instead.
- The rivals that those answers named.
States
The build never changes the state you chose. A restored Opening goes back to Openings to confirm.
The evidence
A row opens its evidence:- Pages the answers cited, the destination’s pages behind the losing answers.
- Appears in answers to, the prompts.
- Named there, where this brand was not, the rivals.
- Searched before answering, the web searches the platforms ran first. Only some platforms report them. See Searches.
- Also cited, as context, reference pages the same answers cite.
- Read one of them, recent answers to open.
Page reads
FullReach AI reads the top 3 pages of a destination to see which names they list.- The pages of an open destination are read once a week.
- After you mark a destination done, its pages are read every day for 14 days. After that, they are read once a week, until a read finds this brand.
- A project spends at most 100 reads a week. The pages of a destination marked done in the last days come first, then open destinations, then older done ones.
- A read obeys the site’s robots.txt. It stores the names the page lists, the page’s own dates and the link to its way in. It never stores the page’s text.
The evidence pack
For a register, a list, a review site and press, Copy as text gives an evidence pack to send to the publisher. It states how many answers cited the target while naming rivals and not this brand. It quotes some of the questions and gives the dated page read. It ends with this brand’s Profile, when you saved one.The Profile
The Profile is what this brand states about itself: what it offers, who it is for, its prices with a link, and its proof. Proof is awards, rankings, numbers and clients. Edit the Profile under Settings, Project.- Until you save it, the form shows a draft from the setup wizard’s read of the website. The evidence pack carries only a saved Profile.
- Perception reads the offer, saved or drafted, to decide which company an answer describes.
Live, and the outcome
A done Action goes Live when the product can see the change:- A destination goes live on the first page read after “done” that finds this brand on the page.
- A Crawler Action goes live when the crawler audit no longer finds the block.
How the outcome is measured
For a destination that went live, the outcome compares two groups of prompts. It reads the 28 days before the day it went live and the 28 days after. That day itself counts in neither.- The prompts citing it are the prompts whose answers cited the destination in the days before.
- The other prompts are every other prompt of the project.
An example
The outcome is 15 − 2 = +13 points. Its 95% interval runs from about +5.5 to +20.5 points. The whole interval is above zero. So the page says that the share rose 13 points more on the prompts citing the page than on the other prompts.