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FullReach AI sends a mail to whoever can act on it. A decision goes to the admins. A fact goes to every member who joined. The Digest, the Alerts and the Monthly report go to the list of each report, which starts as every member. An admin sets the lists on the Reporting page.

Every mail

A “member” here is anybody who joined the organization, admins included. A colleague who has not accepted an invitation gets nothing. A pitch gets no Digest, no Alert and no Monthly report. Neither does a paused project. Its first-results mail says the date that collection stops.

The weekly Digest

The Digest says what changed in the answers for one project. It compares the last full calendar week, Monday to Sunday in UTC, with the week before. Its figures can therefore differ from the dashboard’s, which read trailing windows that end on the newest day. A week with no analyzed answers sends no Digest. The Digest holds these sections, each only when it has something to say:
  • The headline. “Acme was named in 42% of 318 analyzed answers”: this brand’s visibility over the week, against the week before. The first measured week has no comparison.
  • The figures. This brand’s visibility, its Share of Voice and its position, over the week. The cards of the Visibility tab count them the same way. The Share of Voice figure adds this brand’s place among the monitored brands. Each figure shows its change against the week before, when that week was measured: in points for the two shares, and in places for position. A fall in position is an improvement.
  • Sharpest change. One platform and one prompt that moved this brand into first place: they name it first in at least 3 answers last week, and in fewer the week before.
  • Competitors that moved. Up to 5 competitors whose visibility rose, fell, appeared or disappeared.
  • Brands that moved 10 pts or more in Share of Voice. Each such brand’s Share of Voice, before and after, with its position in both weeks. It is not the full ranking: the figures above give this brand’s place. A week in which no answer names a monitored brand has no share, so it shows no move.
  • Prompts that flipped. Up to 3 prompts that started or stopped naming this brand.
  • Products that lost the first card. This brand’s products that held the first card in at least 3 answers the week before. They lost at least 50% of those first cards last week. Each line states the first cards and the shopping answers of both weeks. A week with no product card shows none. See AI Shopping.
  • Domains newly cited in the answers. Up to 5 domains that the answers cited last week and not the week before. A Digest with no week before to compare lists the domains cited most, under “Domains cited in the answers”.
  • New on this week’s list. Up to 5 open Actions that joined this week’s list, in its order. A Digest with no week before to compare lists the top of the list, under “Actions”.
  • This site. The first site problem, with what it costs and who acts, and a link to the page that shows it. When robots.txt blocks more than one search or user crawler, a sentence after the problem line counts the other blocked crawlers. When no problem holds, a line says that nothing stops AI crawlers. After it come the sessions that AI assistants sent and the crawler requests, when Google Analytics or the logs are connected.
  • Standing issues. Prompts that name nobody. A prompt repeats here each week while it runs and names nobody.
  • Perception. This brand’s top quality with its score and change, and any objection raised for the first time. The first perception collection lists its objections without that claim. See Perception.
  • The monthly report. The first Digest after a month closes links to that month’s report.
Like every figure, the Digest leaves branded prompts out, unless every answer of the week comes from a branded prompt. Then it reads those prompts and says so.

Alerts

FullReach AI sends an Alert on the day a standing problem starts:
  • robots.txt now blocks a crawler. This brand’s robots.txt blocks an AI crawler that it allowed at the read before. See Crawlers tab.
  • A prompt names nobody. A prompt’s answers named no company on its last 7 collection days. See All Prompts.
An Alert says what started. The Digest then lists a silent prompt under Standing issues each week until it ends. A blocked search or user crawler is the first site problem, so the Digest states it under This site each week. A blocked training crawler gets the Alert only. A crawler that its operator says may ignore robots.txt gets neither.

The Monthly report mail

The Monthly report mail gives the figures of the month that closed, under the organization’s report name. It states this brand’s visibility and Share of Voice with their change, then the visibility by brand and by platform, and the websites cited most. It leaves out the sections that the project’s choice of sections leaves out. A member’s mail links the Reporting page. A reader outside the organization gets a link to that month’s report.

Who gets a report

Each project has a switch and a list for the Digest, the Alerts and the Monthly report. The Deliveries card of the Reporting page holds them. Deliveries says who changes them, and how an admin adds an address outside the organization. A mail to such an address names the admin who added it.

The first results

The first-results mail gives this brand’s visibility and Share of Voice over the first answers. It lists the visibility of each monitored brand. It names the website the answers cite most, and says whether they cite this brand’s own website. It counts no branded prompt. When every answer so far comes from a branded prompt, the mail says so and quotes no figure. It then says when the answers to the other prompts arrive. A project with no other prompt is asked to add one. When the first collection is complete but no answer is analyzed yet, the mail says so and quotes no figure.

The first days

An organization’s first project gets one Lesson on each of the 4 days after its first results. A later project gets none. Each Lesson shows a sample from the project’s own answers, and its button opens the page that holds the rest.
  • The first Lesson quotes one stored answer and says which monitored brands it names. It prefers an answer that names competitors and not this brand.
  • The second Lesson lists the websites the answers cite most, and counts the cited pages by kind. See the Sources tab.
  • The third Lesson says how often the answers named this brand over the first 3 days. It names one prompt whose answers named a competitor every day. It also names the best and the worst platform.
  • The fourth Lesson lists the pages that are cited only in answers that name a competitor and never this brand, and the first Action.
A Lesson reads the branded prompts only when no other prompt has an answer, and then it says so. A Lesson with no sample is not sent. A subscription that starts in these days does not stop the Lessons. On the day the Trial ends soon mail goes, that mail goes alone. It states what the trial measured so far. While its first days run, that project gets no Digest. Its first Digest goes on the first Monday after them.

Turning mail off

Settings, Organization, Signed in, Email stops the Digest, the Alerts, the Monthly report mail, the Lessons and the two mails after a trial, for your own address. The link at the foot of each of those mails does the same, after it asks. The lists on the Reporting page still show your address, marked as muted. To stop one report of one project only, take your address off its list on the Reporting page. The Lessons follow the Digest’s switch and list. An address outside the organization gets no Lesson. For an address outside the organization, the link at the foot of a mail stops every mailed report to that address, from every organization. No admin can add the address again. Sign-in links, invitations, the first-results mail and the mail about a change of your role still arrive. So does the notice that the organization closes. An admin also still gets the mail about billing, credits and pitches.

The newsletter

The newsletter brings AI search how-tos, research, news and offers. It is separate from the mail above, and no address gets it without its own yes. Settings, Organization, Signed in, Newsletter turns it on or off for your own address. Your sign-in already proves the address, so no confirmation mail follows. Anybody else signs up on the newsletter page and confirms through the link we mail. The link at the foot of each newsletter ends it.