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A competitor is a brand that the project monitors beside this brand. Every monitored brand has a website, and Share of Voice counts monitored brands only. Plan limits states how many a project can monitor. A brand is in one of four states:

The tiles

When the filters leave no answer

When the filters leave no analyzed answer, the page shows one card instead of the figures, as the Visibility tab does. The card names the branded prompts when they are the cause. Below it, the page lists the monitored brands by name, and you can still add a competitor. The Detected competitors list keeps its title and lists no brand. On a plan below Advanced, it also keeps its plan note. The tiles and Head to head do not show.

The table of monitored brands

The Monitored brands section holds the table. Its heading states how many competitors the project monitors. The table reads the period that the range control picks. Sort by Visibility, Mentions or Share of Voice. The Visibility head holds the first two. Export CSV, above the table, saves the table, from the Pro tier. The line under the table states how many answers the visibility counts. It also states the period that the change compares.

Other spellings

A row opens the brand’s other spellings, after its whole name and the words Also counted as. An answer that writes one of them counts for the brand. The number beside a spelling counts the answers in the filtered period that write the brand that way. Type a spelling and select Add. A new spelling counts in each new answer. When you add one, the answers already collected are counted too, and the figures update when that count ends. Remove a spelling, and it stops matching from the next collection. The answers it matched stay counted. The page refuses a spelling that matches the same text as the name or another spelling, because it adds nothing. Under the spellings, Seen in answers lists spellings that the answers used and the project does not hold. Each one shows how many answers used it. Select one to add it.
  • A spelling counted as the brand passed the spelling check. Adding it makes the match exact.
  • A spelling not counted failed the check, and it carries the words “not counted”. Add it only when it really is the brand.
How answers are analyzed states the check.

Adding and removing a competitor

The form above the table takes a name and a website, and Add competitor saves them. A line under the form names each competitor that the form saved. A new competitor counts in each new answer. When you add one, the answers already collected are counted too, and the figures update when that count ends. Its sentiment starts from the next collection, so for some days it covers fewer answers than its visibility. Until then, the Sentiment column shows “From the next collection”. Stop monitoring, the × on a row, asks first. The brand leaves every figure, and Share of Voice is counted again without it. Its mentions stay stored. It returns to the detected list, or you can add it again with the form above the table. A name, a spelling or a website belongs to one brand only. A brand that a persona’s sentence names cannot be monitored until you edit the persona.

Detected competitors

The analysis lists the other brands that each answer names. The strongest of them show in the Detected competitors section below the table, one card each, most mentions first. Each card shows the answers that named it and the newest day. A brand that the answers also write another way shows those spellings. They count in no figure until somebody monitors them.
  • Monitor, the check mark, asks for the website, then monitors the brand.
  • See evidence opens the newest answer that named it.
  • Dismiss, the ×, asks first. The page does not offer the brand again, and its mentions stay stored.
The list shows up to 15 brands. It is part of the Advanced tier. On another tier, the list says so. A competitor that the project stopped monitoring leaves the list while the brand with its website holds its name as a spelling. Its answers then count for that brand.

Head to head

Head to head compares this brand with one competitor, platform by platform and topic by topic. It counts every monitored brand, whatever the Competitor filter holds.
  • The chips above the bars pick the competitor. The card opens on the competitor with the highest visibility.
  • Metric picks Visibility, Share of Voice, Sentiment or Position.
  • Each row shows one bar per brand, the two values and the gap: in points for a share, and in places for position.
  • The line under the bars counts the platforms and the topics where this brand is ahead.
  • The three dots hold Export CSV, Save as image and Copy to clipboard.

Where it appears