What a persona does
A persona does two things. It groups prompts. The Visibility tab breaks visibility and answers down by persona, and the toolbar takes a persona filter. Filters says which pages apply it. The last row of the breakdown is the prompts with no persona. It can carry a sentence. When a persona has one, FullReach AI sends that sentence in front of every prompt attached to it. The prompt still runs once a day. An example: “I run finance at a 200-person software company in Germany. Which invoicing tool should I use?” The assistant then answers that buyer instead of a stranger. The answer view shows the sentence under the prompt as “Asked as”. A persona without a sentence changes nothing about how the prompt runs.What a sentence costs
Nothing in prompts. A prompt counts once for each market it runs in, with or without a persona. Something in history. The sentence is part of the question. Before it saves an edit, the persona dialog says how many prompts the edit rewords. A rewording is any of these: a persona with a sentence attached, that sentence edited, or a prompt moved to a persona with another sentence. The prompt’s row starts empty, and its trend line restarts from the next collection. What it measured before stays in All Answers, marked as an earlier wording.What a sentence may not say
A sentence never names this brand, one of its spellings, or a competitor the project monitors. An answer that mentions a brand because the question named it measures nothing, so the app refuses the sentence. A name matches by the same rule as in the answers, so “Peec.ai” and “peec-ai” are one name. How answers are analyzed states the rule. The rule also holds the other way. The app refuses to monitor a competitor, or to add a spelling, that a sentence already names. Edit the persona first. An answer never counts a brand that the sentence of its question names. The edit does not change that, because each answer keeps the sentence of its question. Write only what changes how an assistant reads the question: the role, the size of the company, the country, the constraint. A biography steers the answer toward the persona’s own words instead of the question.Where to set one up
The free check sets up no persona. The setup wizard of an added project asks for personas before it writes prompts, and writes each prompt for one of them. The rail of All Prompts adds, edits and deletes them. Deleting a persona that has prompts moves them to another persona or leaves them with none. The All Prompts page shows each prompt’s persona and lets you change it. A new prompt can be added with a persona. Suggested prompts carry one too. A replacement for a prompt that has gone quiet keeps that prompt’s persona. For a page that answers cite beside competitors, the suggester writes each question for one of this brand’s personas. Before you accept anything, the panel says how the batch splits between them.The breakdown by persona
The Visibility tab shows the breakdown once the project has a persona. It reads the period that the range control picks, as the cards do. The page offers no persona filter, because the breakdown is the comparison.
An answer counts under a persona only when its question carried that persona’s present sentence. So an edit of the sentence restarts the persona’s figures. A prompt that joins a persona with a sentence brings no earlier answer to it. The persona filter follows the same rule on every page, and so does the Data Studio connector. The earlier answers stay in All Answers, on the prompt’s full history.
No row counts those earlier answers, the “No persona” row included. So the rows can sum to less than the period holds. When they do, a line under the table states how many answers carry an earlier sentence.
A persona without a sentence changes no question. So a prompt keeps its answers when it moves between such personas, or between such a persona and no persona. A prompt keeps one persona in all its markets, and a new market takes that persona and its sentence.