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A competitor is a brand that the project monitors beside this brand. Visibility counts each brand on its own. Share of voice counts this brand against the monitored brands only. So the choice of competitors sets what share of voice means. This guide is the judgement. Competitors is the page that manages them.

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Which brands to monitor

1

Start from the wizard's list

The setup wizard finds competitors on the web. Keep the ones that a buyer could choose instead of this brand. See Get started.
2

Add the brands the answers name

The AI platforms can name other brands than the ones your sales team meets: marketplaces, large platforms, a newcomer. Detected, not yet monitored, on the Competitors page, lists the brands that the answers name and that nobody monitors yet. It is part of the Advanced tier. On another tier, read the brands in the answers themselves.
3

Leave out the places that only talk about the category

A review site, a publisher or a forum that the answers cite is a source, not a competitor. Sources shows those sites.
After a week, look at the Overview’s Top competitors and at the detected list again. A brand that leads the answers and is not monitored makes share of voice read too high.

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Keep the set stable

Every monitored brand takes part of the share. Add a large brand, and every other brand’s share of voice falls, with no change in any answer. Remove one, and the share is counted again without it.
  • Compare share of voice only over the same set of competitors.
  • Read visibility for a figure that the set does not move.
Share of voice states how the share is counted.

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Make every mention count

An answer counts a brand when it writes the brand’s name or one of its other spellings. Give each brand the spellings that the answers use. Examples are an abbreviation, the name without its legal form, or a product name that stands for the company. Seen in answers, under a brand’s spellings on the Competitors page, lists the spellings that the answers used and that the project does not hold. Add a spelling there to count it in every answer already collected. How answers are analysed states the match.