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Every prompt carries two things besides its wording: a market and a language. The market is the country the answers are collected in, or Worldwide for answers steered at no country. The language is the one the prompt is written in. Both are chosen when the prompt is written, and together they make one prompt.

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One prompt, one market, one language

A prompt runs daily on every platform, in its own market only. The same question in a second market is a second prompt, with its own history and its own place in the plan’s prompt count. So is the same question in a second language. A project’s markets are the markets its prompts use. The filter bar lists them, busiest first. Brand perception runs in the busiest one.

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Languages

Write a prompt in the language this brand’s buyers ask in, and pick that language beside it. Any language works. The answers come back in the language of the question, and the analysis reads them in that language. We never translate a prompt. A translated question is not the one buyers type, and a translation would put words into a prompt that nobody wrote. The setup wizard writes its suggested prompts in the language picked beside the market. Topic names stay in English.

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Adding and pausing a market

To add a market, open the Prompts page and use Copy to market. It copies the prompts on screen into one more market, word for word and in their own languages. Filter the page first to copy a subset, for example one language. The copy is all or nothing: when the plan cannot hold every copy, nothing is copied. To stop a market, pause it in Settings, under Project. That pauses every prompt in it. Everything the market measured stays, and its prompts resume one by one on the Prompts page.

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Reading markets side by side

Each market runs its own prompts. Two markets compare like for like only where they share wordings. The Overview page’s breakdown by market shows how many prompts each market runs, so a difference in visibility can be read against a difference in the questions.