# FullReach AI

> How FullReach AI measures a brand in AI answers, and how to read every number it reports.

- [What FullReach AI measures](https://docs.fullreach.ai/index.md): How a brand's presence in AI answers is counted, and where each number comes from.
- [Visibility](https://docs.fullreach.ai/reference/metrics/visibility.md): The share of analysed answers that name this brand.
- [Share of voice](https://docs.fullreach.ai/reference/metrics/share-of-voice.md): This brand's mentions against the mentions of every monitored brand.
- [Sentiment](https://docs.fullreach.ai/reference/metrics/sentiment.md): How each mention of this brand is classified: positive, neutral or negative.
- [Recommendation](https://docs.fullreach.ai/reference/metrics/recommendation.md): Whether an answer recommends this brand, mentions it, or advises against it.
- [Searches](https://docs.fullreach.ai/reference/searches.md): The web searches an assistant ran before it answered this brand's prompts.
- [Platforms](https://docs.fullreach.ai/reference/platforms.md): The AI platforms that answers are collected from, and the slug of each one.
- [Markets and languages](https://docs.fullreach.ai/reference/markets-and-languages.md): Where each prompt is asked, and the language it is written in.
- [Personas](https://docs.fullreach.ai/reference/personas.md): Who asks each prompt, and the sentence sent in front of it.
- [Topics](https://docs.fullreach.ai/reference/topics.md): What each prompt is about, and how this brand does on each subject.
- [Plan limits](https://docs.fullreach.ai/reference/limits.md): What each tier may run, and the caps every organization shares.
- [Tools](https://docs.fullreach.ai/mcp/tools.md): Every tool the FullReach AI MCP server offers, with what each one takes.
- [Prompts](https://docs.fullreach.ai/mcp/prompts.md): The ready-made analyses the FullReach AI MCP server offers as slash commands.