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FullReach AI classifies every brand mention as positive, neutral or negative. The figure is the share of positive mentions, with the full distribution.

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How it is counted

  • A mention is one brand in one answer. An answer that names this brand five times gives one mention and one label.
  • The tone is the answer’s tone about the brand, not about the subject. How answers are analyzed says how the label is set.
  • Only labeled mentions count. A mention that the analysis could not label stays out of the three shares.
  • The three shares are percents with one decimal that total 100.0% on every screen. The page rounds the positive share first, then the negative share. The neutral share takes the rest.
  • The mentions come from the same analyzed successful answers as every other metric, in the same scope and window as Visibility.

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An example

This brand is named in 40 answers. The analysis labels 38 of them: 19 positive, 17 neutral and 2 negative. The tile shows 50.0% positive “across 38 mentions”.

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Sentiment is not perception

Sentiment is the tone of a mention inside an answer to one of the project’s prompts. Perception is how the platforms describe this brand when somebody asks about it by name. Perception has its own questions, apart from the project’s prompts.

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Where it appears