The header
- The platform, and the model it reported, when it reported one.
- The market the prompt ran in.
- The time of the collection, on your own clock, with its time zone. Every list of answers shows the same clock.
The question and the answer
The view shows the prompt. When the prompt’s persona has a sentence, Asked as shows the sentence that went in front of the question. See Personas. The answer follows word for word, as a logged-out visitor saw it in the platform’s own app, in a fresh session with no history. See How answers are collected. On a new project’s first day, an answer marked Preview is a preview answer instead. The first day says where it comes from. A preview answer that its platform’s own answers replaced is gone, and the view says so. Highlights mark every brand that the analysis found. How answers are analyzed says how. All answers to this prompt, in the header, opens the All Answers page for that prompt.Brands
Each brand the answer names, with its place and its label:
A brand that nobody monitors reads “Not monitored”. It counts in no figure. When the answer does not name this brand, the list says “Not named” beside it.
Fanouts, products and sources
- Fanouts lists the fanouts the platform ran before it answered, in order. “No fanout ran” is a measurement. A platform that does not report its fanouts says so. An answer from a platform that reports them can still come with no fanout list. The view then says that the platform sent no fanout list with this answer, which is no statement that no fanout ran. See Fanouts.
- Products shown lists the product cards, in order, each with its price and first store. See AI Shopping.
- Sources lists the cited pages in the platform’s order. The answer’s own inline markers are not collected.