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A prompt is one question in one market and one language. It runs every day on every platform of the project. The plan counts prompts, pooled across the organization’s projects. See Markets and languages and Plan limits.

The answer at the top

The page asks whether the answers name this brand when people ask these questions. It answers yes when at least one answer in the period names this brand. It also says how many prompts get no answer that names it. The line under it counts the running prompts. It also counts the prompts whose answers name no monitored brand in the period, and the paused prompts.

The columns

The table reads the period that the filter picks. Each figure counts that prompt’s analysed answers. “Names a brand” tells two low visibilities apart. When few answers name any brand, the question is one that nobody wins yet. When most answers name a brand but not this one, the rivals win it. The competitor filter does not change this page. Share of voice here always counts every monitored brand.

The marks under a prompt

names nobody is stricter than “Names a brand”. It counts every company an answer names, monitored or not, and it reads the prompt’s own last collection days, whatever the filters say. A prompt that names nobody measures nothing about visibility. Reword it towards a question that asks for providers, or replace it with a suggestion below. The sidebar badge on Prompts counts the running prompts that name nobody. The day a prompt starts to name nobody, an Alert mail says so.

Adding and changing prompts

  • Add prompt takes the wording, the market, the language, and optionally a topic and a persona. A prompt that already runs in that market with the same words and language is refused.
  • Edit changes the wording, the language, the topic or the persona. The market cannot change, because the history belongs to it. History stays on the prompt, under the wording that produced it. A new wording, or a new persona sentence, restarts the prompt’s trend.
  • Copy to market copies prompts into one more market. See Markets and languages.
  • View sources opens the Sources page, filtered to this prompt.
  • Pause stops asking the prompt and frees its place in the plan. Resume, the ▶ on a paused row, asks it again from the next collection, when the plan has room.
  • Delete works only for a prompt that never ran. A prompt with history can only be paused.
A row opens its latest answers, failures and “No AI Overview” included, with a link to the full history.

Prompt History

See full history lists every answer to one prompt, newest first, 50 at a time. Only the period, platform and market filters apply. The count includes failures and answers where Google showed no AI Overview, so it can be higher than the answers that other pages count. Each answer shows its platform, market, date and result: Mentioned, Absent, Technical failure or No AI Overview. A failure and “No AI Overview” count in no figure. View answer opens the answer.

Suggestions

Questions worth adding proposes new prompts. Each suggestion comes from one thing that this project’s own answers showed, and it shows that thing as its evidence.
  • Suggest reads the answers of the last 7 days, without branded prompts, and writes the questions. It takes up to 3 signals of each reason per press. Plan limits states how many presses an organization has per day. The panel says when they are spent.
  • Track this adds the suggestion as a prompt. A suggestion that replaces a quiet prompt also offers Track this and pause the old one, which frees the old prompt’s place in the plan.
  • × dismisses a suggestion for good. After 3 dismissals, a signal gets no new questions until its evidence changes.
A suggestion carries a topic and a persona. A replacement keeps those of the prompt it replaces. A suggestion never creates a topic. Before you accept anything, the panel says how the batch splits between the personas.

Where it appears