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Separate from sentiment: whether an answer recommends this brand, mentions it neutrally, or advises against it.

How it is counted

  • The analysis labels each classified mention recommended, mentioned or advised against. Like Sentiment, it is counted over mentions rather than answers.
  • The tile shows recommended mentions as a share of all classified mentions, with the bar beneath it showing all three shares.
  • An answer can describe this brand positively without recommending it, which is why the two are counted apart.

Where it appears

Visibility

The share of analysed answers that name this brand.

Share of voice

This brand’s mentions against every monitored brand’s.

Sentiment

How each mention is classified.