> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fullreach.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Share of voice

> This brand's mentions against the mentions of every monitored brand.

This brand's mentions divided by the mentions of all monitored brands. A brand counts at most once per answer, however often it is repeated.

## How it is counted

```text theme={null}
Share of voice = answers that mention this brand
                 / mentions of every monitored brand, summed
```

* The answers are the same analysed successful answers [Visibility](/reference/metrics/visibility) counts. Failed and not-shown ones count nowhere.
* A mention here is one brand named in one answer, however often the answer repeats the name. Every monitored brand's mentions are summed, so one answer that names three monitored brands adds three to the denominator.
* Only monitored brands count. A brand the analysis detects in the answers but nobody adds as a competitor changes nothing until it is monitored. The same holds for a competitor that is no longer monitored.
* With the competitor filter on, the pair is the whole market, so the share is read head to head.

## Scope and window

Share of voice uses the same scope and window as [Visibility](/reference/metrics/visibility). The period ends on the newest day with analysed answers. The comparison is the window of the same length before it.

## Where it appears

| Surface                                    | Form                                                                                                                 |
| ------------------------------------------ | -------------------------------------------------------------------------------------------------------------------- |
| Overview, the Share of Voice tile          | A percentage, with the number of monitored brands it is measured against                                             |
| The weekly Digest                          | A Share of voice section listing the shifts past a reporting floor, before and after, counted over the calendar week |
| MCP, `get_overview` and `list_competitors` | A fraction from 0 to 1                                                                                               |

## Related

<CardGroup cols={3}>
  <Card title="Visibility" href="/reference/metrics/visibility">
    The share of analysed answers that name this brand.
  </Card>

  <Card title="Sentiment" href="/reference/metrics/sentiment">
    How each mention is classified.
  </Card>

  <Card title="Recommendation" href="/reference/metrics/recommendation">
    Whether an answer recommends this brand.
  </Card>
</CardGroup>