> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fullreach.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Sentiment

> How each mention of this brand is classified: positive, neutral or negative.

Every brand mention is classified positive, neutral or negative. The tile shows the share of positive mentions with the full distribution.

## How it is counted

* Sentiment is a property of a mention, not of an answer. An answer that names this brand twice contributes two classified mentions, where [Visibility](/reference/metrics/visibility) would count it once.
* Only classified mentions count. The distribution excludes a mention that the analysis could not classify.
* The tile shows positive mentions as a share of all classified mentions, with the bar beneath it showing all three shares.
* The mentions come from the same analysed successful answers as every other metric, in the same scope and window.

## Sentiment is not perception

Sentiment is the tone of a mention inside an answer to a tracked prompt. Perception is how the platforms characterise this brand when asked about it outright: the attributes they attach and the objections they raise. Perception is measured on its own question set, apart from the tracked prompts.

## Where it appears

| Surface                                    | Form                                                                                             |
| ------------------------------------------ | ------------------------------------------------------------------------------------------------ |
| Overview, the Sentiment tile               | The positive share as a percentage, the distribution bar, and the number of mentions behind them |
| MCP, `get_overview` and `list_competitors` | A count per class                                                                                |

## Related

<CardGroup cols={3}>
  <Card title="Visibility" href="/reference/metrics/visibility">
    The share of analysed answers that name this brand.
  </Card>

  <Card title="Share of voice" href="/reference/metrics/share-of-voice">
    This brand's mentions against every monitored brand's.
  </Card>

  <Card title="Recommendation" href="/reference/metrics/recommendation">
    Whether an answer recommends this brand.
  </Card>
</CardGroup>