> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fullreach.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Position

> Where answers place this brand among all the brands they name, counted from 1.

Where answers place this brand among all the brands they name, counted from 1. The figure is the mean over the answers that name it, shown with that count of answers. Lower is better.

## How it is computed

```text theme={null}
Position = sum of this brand's places
           / answers that name this brand at a located place
```

* In each answer, the brands take places in the order the answer first names them, from 1. The brand that the answer names first takes place 1.
* Every brand that the answer names takes a place: this brand, the monitored competitors and the detected brands. An ignored brand takes no place.
* Some mentions have no located place in the text. Such a mention stays out of position. It still counts for [Visibility](https://docs.fullreach.ai/reference/metrics/visibility.md) and [Share of Voice](https://docs.fullreach.ai/reference/metrics/share-of-voice.md).
* Position is the mean place over the answers that name this brand at a located place. It always shows with that count of answers, so you can tell a mean of 3 answers from a mean of 300.
* Lower is better. A fall in position is an improvement, and the dashboard shows it as one.
* The places come from the stored text of each answer, not from a model's judgement. FullReach AI computes them from the stored answers, so the history is complete from the first day of the project.
* The answers are the same analyzed successful answers as every other metric, in the same scope and window as [Visibility](https://docs.fullreach.ai/reference/metrics/visibility.md).

### An example

This brand is named in 18 answers. In 10 of them it is named first, in 5 second, and in 3 fourth. The sum of its places is 10 × 1 + 5 × 2 + 3 × 4 = 32. The tile shows #1.8 · 18 answers.

## Position is not the rank

The Competitors page ranks the brands by visibility, and its Rank tile shows this brand's place in that list. Position is a place inside each answer. A brand that few answers name can still lead every list it appears in.

## Where it appears

| Surface | Form |
| - | - |
| Overview, the Position tile | This brand's position, with the count of answers and the change against the window before |
| Overview, the trend chart | Each day's position, when the chart shows position |
| Overview, Top brands, and the Competitors page | Each brand's position |
| [Insights](https://docs.fullreach.ai/reference/insights.md) | Each brand's position per platform and per topic |
| The All Prompts page | Per prompt |
| The [All Answers](https://docs.fullreach.ai/reference/answers.md) page | Per answer: this brand's place, such as #2 |
| [The answer view](https://docs.fullreach.ai/reference/answer-view.md) | The place of each brand the answer names |
| The [Monthly report](https://docs.fullreach.ai/reference/monthly-report.md) | This brand's position this month, with its change |
| The weekly [Digest](https://docs.fullreach.ai/guides/mail.md#the-weekly-digest) | The Position figure with its change, and the Sharpest change: one platform and prompt that moved this brand into first place |
| MCP, `get_overview` and `list_competitors` | `position` and `positioned_answers` |


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