> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fullreach.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Markets tab

> This brand's figures in each market on a world map, with a table of each market's figure and its change.

The Markets tab of AEO/GEO Insights shows where the AI answers name this brand. It puts this brand's figures for each market on a world map. A market is the country that a prompt runs in. See [Markets and languages](https://docs.fullreach.ai/reference/markets-and-languages.md).

## The tiles

| Tile | What it shows |
| - | - |
| Most visible | The market with the highest [visibility](https://docs.fullreach.ai/reference/metrics/visibility.md), and its visibility |
| Least visible | The market with the lowest visibility, and its visibility |
| Markets | The count of markets in the table. When a market holds no analyzed answer in the period, the tile also counts those markets |

The tiles read visibility, whatever **Metric** picks.

## The map

Each market with a figure takes a shade of the brand color. A darker shade is a better figure. The scale under the map runs from 0% to 100%, and for Position from #10 to #1. Every other country stays grey.

* **Metric** picks the figure: [Visibility](https://docs.fullreach.ai/reference/metrics/visibility.md), [Share of Voice](https://docs.fullreach.ai/reference/metrics/share-of-voice.md), [Sentiment](https://docs.fullreach.ai/reference/metrics/sentiment.md) or [Position](https://docs.fullreach.ai/reference/metrics/position.md).
* The map opens on the project's markets. **World view** shows the whole world.
* Hover over a market to see its four figures and their changes.
* Worldwide prompts and some small countries have no shape on the map. The table still lists them.

## The table

The table lists every market that the project's prompts run in, paused markets too. The busiest market comes first.

* The figure column shows the metric that **Metric** picks.
* **Change** is the change against the compared span: in points, and for Position in places. Green is a gain, and red is a loss. A fall in Position is a gain. A dash means that the compared span holds no data for that market.
* A market with no analyzed answer in the period shows a dash, never 0%. The map leaves it grey.
* Press a market's name to outline it on the map.

## How the figures count

Each figure counts in one market exactly as the cards of the [Visibility tab](https://docs.fullreach.ai/reference/insights.md) count it in all markets. The filters of the toolbar apply, except the market filter, because the tab lists every market.

The line under the table counts the markets, the prompts and the analyzed answers. A prompt that runs in two markets counts once in each.


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.