> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fullreach.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitors

> The brands this project monitors beside this brand, and how each one does in the answers. Also the brands the answers name that nobody monitors yet.

A competitor is a brand that the project monitors beside this brand. Every monitored brand has a website, and share of voice counts monitored brands only. [Plan limits](/reference/limits) states how many a project can monitor.

A brand is in one of four states:

| State      | Meaning                                                                   |
| ---------- | ------------------------------------------------------------------------- |
| This brand | The brand the project tracks                                              |
| Monitored  | A competitor. It counts in share of voice and in every table              |
| Detected   | A brand the answers name that nobody monitors yet. It counts in no figure |
| Dismissed  | A detected brand that you dismissed. It is no longer offered              |

## The answer at the top

The page asks whether the answers name this brand more often than its competitors. It answers from share of voice: yes when this brand's share is above every rival's. Otherwise it names the leader and this brand's rank.

## The share of voice bar

The bar splits the mentions of the monitored brands between them, so it adds up to 100%. The strongest brands show by name, and the rest fold into one segment. [Share of voice](/reference/metrics/share-of-voice) says how the share is counted.

## The table of monitored brands

The table reads the period that the filter picks.

| Column         | What it counts                                                                                      |
| -------------- | --------------------------------------------------------------------------------------------------- |
| Visibility     | Answers that name the brand, out of the analysed answers, with the change against the period before |
| Share of voice | The brand's mentions, out of every monitored brand's mentions                                       |
| Sentiment      | The positive share of the brand's labelled mentions                                                 |
| Recommendation | The recommended share of the brand's labelled mentions                                              |
| Mentions       | The answers that name the brand. A brand counts once per answer                                     |

Sort by visibility, share of voice or mentions. **Export CSV** saves the table, from the Pro tier.

## Other spellings

A row opens the brand's other spellings. An answer that writes one of them counts for the brand. Add a spelling to count it in the answers already collected at once. Remove one, and the answers it matched stay counted.

Under the spellings, **Seen in answers** lists spellings that the answers used and the project does not hold:

* **A spelling counted as the brand** passed the spelling check. Adding it makes the match exact.
* **A spelling not counted** failed the check. Add it only when it really is the brand.

[How answers are analysed](/reference/analysis#spellings-the-project-does-not-hold) states the check.

## Adding and removing a competitor

**Add a competitor** takes a name and a website. Its mentions in the answers already collected count at once. Its sentiment and recommendation start from the next collection, so for some days they cover fewer answers than its visibility.

**Stop monitoring**, the × on a row, asks first. The brand leaves every figure, and share of voice is counted again without it. Its mentions stay stored. It returns to the detected list, or you can add it again under the table.

A name, a spelling or a website belongs to one brand only. A brand that a [persona's](/reference/personas) sentence names cannot be monitored until you edit the persona.

## Detected, not yet monitored

The analysis lists the other brands that each answer names. The strongest of them show here, with the answers that named them and the newest day. They count in no figure until somebody monitors them.

* **Monitor as competitor** asks for the website, then monitors the brand.
* **See evidence** opens the newest answer that named it.
* **×** dismisses it. It is no longer offered, and its mentions stay stored.

The list shows up to 15 brands. It is part of the Advanced tier. On another tier, the card says so.

## Where it appears

| Surface                   | Form                                                         |
| ------------------------- | ------------------------------------------------------------ |
| The Competitors page      | The bar, the table, the spellings and the detected brands    |
| Overview, Top competitors | The strongest monitored brands over the Overview's 7 days    |
| The weekly Digest         | The competitors that moved, and the shifts in share of voice |
| MCP, `list_competitors`   | The same rows, plus the detected brands                      |